Beyond demographics

Demographics? Say what? It means using standard metrics like age, gender, income bracket and level of education to define your target groups. Below you seen an inforgrapic of the demograpichs of Pinterest users. Companies might use this type of information to decide whether to buy advertising space or not. Service Designers and User Researchers are advocating to look beyond demographics for quite a while already. But now also traditonal marketeers are starting to see the need to look beyond. Read the briefing:


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